Shahid Datawala

Matchbook - Indian Matchbox Labels

(This Edition Published)

Main Details
Author Shahid Datawala
This Edition Published
Identifying Codes
ISBN 9789380340197
Format Paperback
Publication Location UK
Page Count 196 pages
Language English
Notes Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture.


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