Currently, we have two types of 'Series' in the database. Those are are made for marketing purposes, and those that are based on the character(s)/stories.

Shall we continue to call both types of these "Series" or just one?

MARKETING:

I CAN READ BOOK
http://www.biblio.gs/book/1328-Frog-And-Toad-Together
http://www.biblio.gs/book/1561-Mouse-Soup

Books For Young Explorers
http://www.biblio.gs/book/1881-Life-In-Ponds-And-Streams

CHARACTER(S) and STORIES:

Tom Swift
http://www.biblio.gs/book/1345-The-City-In-The-Stars

Frog And Toad
http://www.biblio.gs/book/1563-Frog-And-Toad-Are-Friends
http://www.biblio.gs/book/1328-Frog-And-Toad-Together

Harry Potter
http://www.biblio.gs/book/874-Harry-Potter-and-the-Sorcerers-Stone
http://www.biblio.gs/book/877-Harry-Potter-and-the-Chamber-of-Secrets
http://www.biblio.gs/book/883-Harry-Potter-and-the-Goblet-of-Fire
http://www.biblio.gs/book/889-Harry-Potter-and-the-Half-Blood-Prince
http://www.biblio.gs/book/886-Harry-Potter-and-the-Order-of-the-Phoenix
http://www.biblio.gs/book/892-Harry-Potter-and-the-Deathly-Hallows
http://www.biblio.gs/book/880-Harry-Potter-and-the-Prisoner-of-Azkaban

THE LORD OF THE RINGS:
http://www.biblio.gs/book/1133-The-Fellowship-Of-The-Ring
http://www.biblio.gs/book/1490-The-Fellowship-Of-The-Ring
http://www.biblio.gs/book/1106-The-Two-Towers
http://www.biblio.gs/book/1113-The-Two-Towers
http://www.biblio.gs/book/1119-The-Two-Towers
http://www.biblio.gs/book/1127-The-Return-Of-The-King

CAM JANSEN:
http://www.biblio.gs/book/1809-Cam-Jansen-And-The-Mystery-Of-The-Babe-Ruth-Baseball

Shall we continue to call both types of these "Series" or just one?

IMO both. Or are there possibly other, alternative terms we could use for either one of them?

The question is what other term (that wouldn't be difficult to understand to newcomers) could be used?

I don't see any issue with this current set up, and I'm sure once we have the ability to add descriptions to the series pages things will be easier to understand :)

it is standard to call both types series in library cataloguing

About series. IMO those 2 types of series should be splitted
Book Series, or Series - like here Harry Potter
Publishing Series - it can be style serie like crime novels or sth like that
like here http://www.biblio.gs/book/3231-Wladyslaw-Bartoszewski-Wywiad-Rzeka serie of interviews Authorities

Also series can have different name in various languages.
so If I'm adding polish title & polish serie name how can it be connected to english serie?
Master serie?

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